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60% of Twitter Users Quit Within the First Month

We’re hearing some pretty amazing statistics about Twitter these days: growth from February 2008 to February 2009 was reportedly 1382%, with the incline increasing yet further in recent months.

But like many social networks, it seems many people lose steam with the service. Stat tracking firmNielsen reports today that a full 60% of users who sign up fail to return the following month. And in the 12 months “pre-Oprah”, retention rates were even lower: only 30% returned the next month. That’s good news, to some degree: retention rates have increased over time.

[READ MORE: http://mashable.com/2009/04/28/twitter-quitters/]

This is a shocking statistic, and yet it’s not abnormal for human beings to use only a fraction of their brain capacity.

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Posted on by Sue
Categories: Twitter
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