Tips on Choosing A Good Domain Name

DOMAIN NAMES are one’s ‘brand’ on the Internet. You can register one and use a domain name in your email address e.g.UserName@yourDOMAINname.com and it can also forms part of your website address e.g. www.yourDOMAINname.com and no one else can use it (unless you let them). Domain names come in different extensions:

• .com is the most sought after extension and has highest resale value
• .ca identifies you as a Canadian. Each country has an extension e.g. IT=Italy.
• .org used to be exclusively for non-profit organizations
• .net used to be exclusively for computer networks

Domain names are a worldwide commodity and therefore can be an asset for your business, so choose carefully. Here are some tips for choosing good domain names:

• Should contain your keywords
• If it’s the same as your company name, allow you to say it twice when you introduce yourself e.g.  My name is Sue of AWEBthatWORKS. For free internet tips & tricks, subsribe at www.AWEBthatWORKS.com/subscribe.
• Shorter is better
• Register/lock up multiple extensions e.g. .com, .ca, .mobile
• Easy to remember
• Easy to say/hear e.g. is that a D or a B
• Avoid dashes
• Directories often use alpha sort so domains that start with numbers sort at the top, followed by A-Z