What is a Domain Name?
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- Shorter, easy-to-remember addresses
www.yourdomain.com rather than...
www.yourinternetserviceprovider.com/yourname - Allows you to promote your brand rather than your Internet Service Provider's brand (Sympatico, Rogers, etc.) For example:
you@yourdomain.com rather than...
you@yourinternetserviceprovider.com - Lifelong - As long as you continue to pay the annual fee to retain your domain name, you will never need to change your web site and e-mail addresses - even if you change Internet Service Providers down the road, because you own/control the domain.
