Social media evangelists have long been telling businesses to be selective in what social platforms they use to promote their brands, especially since one size does not fit all. Many brands are turning to Facebook to generate brand loyalty, but the problem is that most B2B companies are just barely using Facebook for what it can really do – engage fans and provide value on the Facebook platform, while also driving business.
Huh? What can Facebook do for you?
- Generate Leads through E-mail subscriptions
- Provide a Special Offer or Link to Customer Support.
- Paid Content and Free Content Mix Well.
via Community Marketing Blog: How to Use Facebook for Lead Generation.
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You can really build a successful business with tragetted leads, provided of course they are managed correctly.