PAY PER CLICK (PPC) ADVERTISING

Pay-Per-Click (PPC) is an advertising model where an advertiser pays the Internet publisher’s rate, regardless of whether a sale is made or not.

PPC campaigns can be designed to suit a company or organization’s budget, and will be comprised of three elements:

1. setup fee
2. management fee
3. click cost disbursements

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content.

AWEBthatWORKS can help you decide on the right PPC provider e.g.

1. Google AdWords
2. Yahoo! Search Marketing
3. Microsoft adCenter
4. Facebook

design an effective advertising campaign, and monitor/refine it for optimum results.