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Social Media in Search

In the company’s November whitepaper, which looks at the landscape of natural search, 360i purports that a majority of social media search listings that appear for brand-related queries are created by individuals not affiliated with the brand. In fact, “77% of YouTube(), Twitter() and Facebook() listings that appeared for brand searches were controlled by a party other than the marketer.”

via Social Media in Search: User-Created Content Dominates the Brand Message [Stats].

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About Sue

Sue is the energetic, technology-savvy dynamo who heads up this groundbreaking company – truly a one-stop web shop. For Sue, it doesn’t end with a sale: after-sales service is her priority. Sue is an Internet pioneer and loves talking about social media, websites, design and all things web-related. Sue also enjoys a loyal audience for her webinars and workshops, which provide the most up-to-date stats and tips despite the lightning pace of today's technology.
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Posted on November 18, 2009 by Sue
Categories: Facebook Fridays, Social Media Saturdays, Twitter
Tags: , , ,