Twitter’s either a great time-waster or a powerful marketing tool, depending on how you want to look at it. Some people sign up, toss up a profile photo from their wild college days, and stand there scratching their heads as they try to find something interesting to write about. Others jump right in and promote the heck out of their products or services, and come off looking like egotistical spammers. If you’re going to use Twitter to promote yourself, there are a few things you can do to make yourself appealing to the Twittersphere.
Read more of this article on the Community Marketing Blog.